no coupons, no shoppee

Whether it’s because shoppers are so good at seeking them out, or retailers are so inclined to offer them, a new study says we’ve officially gotten to the point that “deals are an expectation rather than a gift”.

The study, based on a survey conducted by Forrester Consulting on behalf of the online couponing company RetailMeNot, found that two-thirds of shoppers will either not buy anything without a discount or will look for discounts before they even begin shopping. Savings are “influencing every decision they make,” the study said.  Read the entire article from Coupons in the News here.