$88 off $100 @ Sephora? Sorry, Charlie

Imagine for a moment that you’re in charge of a promotion in which a fortunate few will win a valuable coupon code for $88 off a $100 purchase. Would you make the coupon code a secure, random string of letters and numbers, unique to each recipient? Or would you take the easy way out and make the coupon code something simple like, oh, say, “88OFF”? Here’s the entire article from Coupons in the News of the code that failed.

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